Send a child where he wants to go and you will see his best pace

African Proverb

The pop-up cinema movement unlocks endless opportunities for edutainment and is an effective way to communicate with a large audience.

Africa holds a very special place in our hearts. The original Pop-Up Cinema business started hosting pop-up cinema events across South Africa. We soon discovered the power of “film” in bringing people together, educating, entertaining and inspiring. We also realized there was a lack of access to traditional cinemas in so many communities and that’s where the vision to “take film out of the theatre and bring it to the people” was born.

Not only do pop-up cinemas benefit audiences, but they create job opportunities and expand the reach of adjacent small businesses (food vendors, etc.). It’s a win-win right?

Well, while this presented exciting opportunities with endless possibilities, the cost of importing screens and equipment was a significant barrier for these entrepreneurs, so our parent company, Mobile Cinema Management, started manufacturing and selling pop-up cinema screens across Africa. Their mobile cinema package makes it easy to ‘pop-up’ a cinema anywhere. Read about some of these projects.

Our focus is on enabling and encouraging entrepreneurs in Africa to start their own cinema business. And so we are creating an avenue for patrons and partners to bring forward our vision, this is where you come in.

• Are you interested in supporting an entrepreneur or project get off the ground?
• Are you an entrepreneur looking for support for your project?

If you answered yes to either of the questions above and are interested in following the movement please fill out the form below and we will keep you informed and get you involved!

Let’s get familiar, read our Who Is Pop-Up Cinema blog post to get to know us a little better. It’s like a handshake with words, not germs.