TOPIC: FAQs | News
Who is Pop-Up Cinema?
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This page will be updated soon as we transition – please read this important announcement in the interim.


Because is about you, the filmgoer, the pop-up cinema business owner, and those who want to rent a cinema for their own event (i.e. event planners, festival runners, fundraisers, educators and corporations) we are foregoing the traditional ABOUT US page.

These are the answers to the most commonly asked questions we get:

What is a pop-up cinema?

A pop-up cinema is any temporary or mobile cinema that is generally set-up at the beach, parks, roof-tops, school grounds, sports clubs, backyards, shopping malls, city centres, wine cellars – pretty much anywhere you can think of. Although to be fair we do include the traditional drive-in.

How did it all start for you?

The original Pop-Up Cinema business started hosting pop-up cinema events across South Africa. We soon discovered the power of “film” in bringing people together, educating, entertaining and inspiring.  We also realized there was a lack of access to traditional cinemas in so many communities and that’s where the vision to “take film out of the theatre and bring it to the people” was born. Not only would pop-up cinemas benefit audiences, but they would create job opportunities and expand the reach of adjacent small businesses (food vendors, etc.). Win-win right? Well, while this presented exciting opportunities with endless possibilities, the cost of importing screens and equipment was a significant barrier for these entrepreneurs, so we started manufacturing, selling and renting pop-up cinema screens across Africa. We still do this but we wanted to be a part of something bigger, part of building the industry and supporting business owners.

Why did you evolve to a directory listing site?

As small business owners ourselves, we know firsthand how exhausting and costly it can be to reach an audience. And as filmgoers, it was really difficult to find local pop-up cinemas because Google can be tricky sometimes. As there was no global pop-up cinema directory site, it was obvious, we just had to create one. If you build it they will come.

How can a simple directory listing site make a difference?

Ahem, we’re no ordinary listing site – the awesome directory forms one part of the site and the rest is dedicated to supporting pop-up cinema business owners and those itching to bring the magic of the pop-up cinema experience to their communities. Here’s an explanation of why pop-up cinema owners should consider listing on the directory.

Who is on the team?

You are. Oh, you mean who works feverishly behind the scenes? We’re a cast of passionate creatives and analytical A-type personality wranglers. Our team spans 2 continents and several time zones. We have experience in a cross-section of business genres – event planning, film curation, business strategy, acting, producing, directing and writing films, communication, marketing, IT, AV, FOMO and so much more. The one thing we all have in common is our love of people, film and biltong [that’s the local South African version of beef jerky for our North American readers].

What makes you “tick”?

Helping you.

Seeing pop-up cinema businesses succeed. Read some success stories here.

The faces of an entertained audience.

Community engagement and growth.

Has COVID-19 impacted the industry?

Yes, in a positive way! Pop-up cinemas are uniquely positioned to be able to comply with the health and safety rules and have opened doors of opportunity for communities in developed and developing countries. Not only does pop-up cinema bring hope and joy to people and screen time to films that might be forgotten, but it also CREATES JOBS. That’s why we have witnessed rapid growth in the market over the past year with more and more pop-up cinema companies emerging across the globe. The industry is forecast to grow at more than 19% to be valued at 1.97 Billion Dollars by 2025.

What are your plans for the future?

The sky’s the limit, wink wink nudge nudge, say no more! Expanding the directory, our support resources and building a global network of pop-up cinema businesses will mean we can start to explore group offers and discounts for members. And, we want to create an avenue for patrons to sponsor pop-up cinema entrepreneurs. We’re also teaming up with a film curator to package films for your events. Other things on our to-do list include cool new features for listing owners, advertising opportunities, translations, and naturally we will be looking to develop a mobile App.

How can someone start their own pop-up cinema business?

Thanks to new technology and the invention of the inflatable screen, owning your own pop-up cinema business has never been easier. Most screen suppliers will provide everything you need to host your own cinema events. Read more about how you can get started here.



We’ve done our best to make it easy for filmgoers to find a pop-up cinema in your area to attend, for event organizers and party planners to find out where to rent equipment, and we can assist those who want to start their own pop-up cinema business.

Unlike A Few Good Men – we CAN handle the truth, if you cannot find what you are looking for or have any tips or stories that will benefit the pop-up cinema community, please let us know. We would love to hear from you.

If we haven’t answered your question here then FAQ us!

Are you a POP-UP Cinema owner?

Stop suffering from FOMO and get listed on the Pop-Up cinema directory! With all the increased traffic you are going to have to deal with you may have to hire car guards. Click the button, choose your package, fill in the form, upload your images and you’re good to go! And don’t worry, you can actually preview your listing before you commit…
because we all know commitment can be scary.

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Quick links to a collection of articles for business owners based on your journey and stage

  Starting Out

  Growing Your Business

  Established Businesses

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