You won’t find a more powerful way to accomplish your goals than by getting people talking about your event and recommending your open-air cinema to their peers.
Word of Mouth is essentially free advertising triggered by customer experiences and plays a huge role in increasing your ‘brands’ trust and reputation. Everything about your event is a matter of discussion for others (aka potential attendees, leads, clients, or even haters especially if they’re your competition!).
Positive word of mouth keeps customers coming back… referring other customers… who also keep coming back.. and referring more customers…and so on…
Don’t believe us? Check out these stats from Qualtrics that prove that Word of Mouth Advertising is your number one marketing tool
- Nearly all consumers (97%) now use online media when researching products or services in their local area
- 91% of 18-34 year olds trust online reviews as much as personal recommendations, and 93% of consumers say that online reviews influenced their purchase decisions
- And the best news is that 77% of consumers would be willing to leave a review if asked
As the saying goes “You’re only as good as your last show” so sprinkle a little extra magic at every event. So how do you do that? Actually, there’s a lot you can do before you even begin the movie! Go to our “Pre-show Ideas” blog post in the What To Show category for some ideas to get the creative juices flowing. Look out for more brilliant ideas and innovative ways our pop-up cinema community is entertaining their audiences on our Blog.
Two other great ways to spread word of mouth is on social media and through your listing on pop-upcinema.com. Check out our blog post on Social Media 101 if your business doesn’t have a presence on social media. Ask your audience to rate and review your events! This not only spreads the word but also builds consumer confidence in what your company offers. We’ve even provided some guidelines for dealing with not-so-nice reviews.
Positive word of mouth advertising is guaranteed to grow your audience, increase ticket sales and drive the longevity and success of your pop-up cinema business.
The 3 E’s to become the most beloved and talked about pop-up cinema in your area:
ENGAGE, ENTERTAIN, EVOLVE